Hyper-Personalized Synthetic Data: Boost Your Brand’s Competitiveness! (06/26)

The synthetic data market is currently experiencing significant activation, with increasing interest from businesses. In this context, there is growing recognition of the technological potential to create hyper-personalized synthetic data using personal information. Synthetic data based on personalized information precisely meets your requirements and greatly assists in developing models aligned with your business objectives.

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The Benefits of Hyper-Personalized Synthetic Data

The synthetic data market is also undergoing a process of hyper-personalization. Companies or individuals possessing data seek to generate more profit from their data. However, providing raw data as is can pose significant privacy risks. On the other hand, by generating and providing synthetic data, there are no limitations on the amount of data that can be shared, and privacy concerns can be effectively addressed.

Companies or individuals looking to purchase data will also prefer customized synthetic data tailored to their specific needs and objectives over generically generated synthetic data. General synthetic data often requires additional post-processing or removal of unwanted parts, consuming both time and money. By securing synthetic data that aligns with their business goals, they can enhance differentiation and competitiveness in the market. When the demand from those wanting to sell customized data meets the demand from those wanting to buy it, a mutually beneficial structure is created. Therefore, the market for personalized synthetic data is expected to grow even further in the future.

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