Secure Data Marketplace: AZOO – The Easy and Secure Way to Buy and Sell Data (8/21)
Table of Contents
1. Introduction
As AI, especially deep learning, continues to advance, the demand for data is higher than ever and is expected to rise even further in the future. However, the availability of data is limited, making it increasingly difficult to meet the growing demand with real data alone. This is particularly true for data in fields such as finance and healthcare, where data is not only hard to obtain but also often restricted in use due to concerns about sensitive information leaks and legal issues.
To address these challenges, AZOO, an innovative data marketplace, has emerged. AZOO is a platform designed to connect data buyers and sellers in a secure and efficient environment. The data sold on AZOO is crafted to protect sensitive information while still being rich in meaningful insights, making it ideal for analysis and AI training.
2. What is AZOO?
AZOO is a secure data marketplace where data buyers can search for, purchase, and download the data they need. Data sellers can transform their data into a secure format, list it on the platform, and generate revenue. The process is both simple and secure:
2.1. Data Buyers on the Secure Data Marketplace
Buyers can easily search for specific datasets they need through the AZOO marketplace. Once they find the desired data, they can purchase and download it immediately. If the required data is not available, buyers can request it from Cubic, the operator of AZOO.
2.2. Data Sellers on the Secure Data Marketplace
Sellers can generate synthetic data using Cubicβs advanced Data Transformation System (DTS) program. This program is provided for free to those who wish to sell synthetic data on AZOO. The generated synthetic data can then be listed on AZOO, and the revenue from data sales is shared equally between Cubic and the seller, benefiting both parties.
3. What is DTS?
So, what is DTS, the innovative security-focused synthetic data technology that AZOO offers for free to data sellers? DTS is a cutting-edge algorithm capable of generating synthetic data that is up to 99% similar to the original data. This technology ensures that the synthetic data maintains the statistical properties of the original while completely removing sensitive information such as personally identifiable information (PII), thereby complying with data protection regulations.
DTS technology incorporates differential privacy techniques, adding noise during the synthetic data generation process to eliminate the risk of inferring the original data from the synthetic version. This is a crucial step to prevent potential attacks that could arise from simply increasing the similarity between the original and synthetic data.
For example, take a look at the cat images below. Surprisingly, the cat in Fig.3 is not a real cat! It is synthetic data safely generated using DTS based on the real cat images in Fig.2. While this synthetic data closely captures the characteristics of the original cats, it was generated with differential privacy applied, making it nearly impossible to reverse-engineer it back into the original cat images.
Furthermore, DTS technology allows for the generation of synthetic data without direct access to the original data. This enables companies to securely generate synthetic data without exposing their sensitive information to external servers.
4. Secure and Profitable Data Transactions
As explained above, AZOO allows for the secure generation and sale of synthetic data using DTS technology while protecting personal information. Similarly, data buyers can be confident that the data purchased from AZOO can be used without legal concerns. In essence, the AZOO platform not only facilitates secure data transactions but also ensures that both data buyers and sellers can achieve security and profitability simultaneously.
5. Conclusion
In conclusion, AZOO combines the latest synthetic data generation technology with a robust marketplace platform to offer a unique solution for secure data exchange. Both data buyers and sellers can safely trade data through this platform and access the tools and technology needed to succeed in a data-driven world.
If you would like to visit the secure data marketplace, AZOO, please follow the link below.
If you’re interested in learning more about companies that have created secure data marketplaces, please visit the link below.